(L to R) Namco's Frank Cosentino, Mehdi Eghbal, Tom Siemieniec, and John McKenzie with Gamewax's Yoshitaka Komiya and Mitsu Asami

Namco America Inc. and Namco Europe Ltd debuted Gamewax's new "Digital Toy Hybrid Racer", Go Go Grand Prix, at the European Amusement and Gaming Expo in London last week to fantastic responses and a very strong performance. Show attendees gathered around to watch and cheer on players young and old as they compete against one another in this simple 4-player slot car racer. Competition was high and everyone left with a large smile on their faces.

Similar to slot car racing, the 1:32 scale cars travel on a special play-field that is flat with a groove that runs down the middle. Metal strips on either side of the groove help provide power to the slot cars as it speeds along the winding track. The amount of pressure applied to the trigger in the hand controller determines the speed of the slot car. However, if a player approaches a turn too quickly, the car will slide out slightly and brake while giving the hand controller a vibrating buzz from the "G-Force" motor. This alerts the player that the speed should be decreased when approaching this turn the next time around. Unlike traditional slot cars, the cars in this game do not come off the tracks making it simple to play and highly competitive for all. The best part - it means the machine can be operated attendant free!

Namco America  is excited to be showcasing this new game at the 2010 AAMA/AMOA Amusement Expo in March in Las Vegas, Nevada.

Namco America Inc. is a wholly owned subsidiary of NAMCO BANDAI Holdings Inc. Namco America Inc. is committed to providing the ultimate interactive entertainment experience. NAI uses cutting-edge technology and advanced electronics to take their coin-operated video games far beyond traditional entertainment. NAMCO BANDAI Holdings Inc., which also has business related interests in films, toys, health equipment, consumer video software, and restaurants, is publicly traded on the Tokyo Stock Exchange, and owns a number of other subsidiary entertainment companies around the globe.